Public diplomacy and soft power in international politics: a strategic tool of propaganda
Słowa kluczowe:
public diplomacy; soft power; propagandaAbstrakt
The understanding the relationship between public diplomacy and soft power is vital to exercise power, nowadays. In international politics recourses that soft power employs is expressed by countries through demonstrating their cultures, their political values and foreign policies. While public diplomacy is an instrument used by governments to mobilize these recourses together to communicate with and attract publics of other countries, publics rather than governments through broadcasting, subsidizing culture, arranging exchanges and so on.
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